The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Award
Agency
Client
Title
Category
Annual ID
Hot Wheels x Daniel Arsham: The Legends Archive
Agency: Mattel / Mattel Creations + Mattel Creations x Daniel Arsham
Client: Mattel Creations Category: Experiential / Immersive / Events
The Final Exam
Agency: Energy BBDO / Chicago + Webcore Games + Flutu Music + Druid Creative Gaming
Client: Change The Ref Category: Experiential / Immersive / Events
First Coversation
Agency: BETC / Paris + Fondation Falret / Paris + Audio Network France / Paris + Sovage / Paris
Client: Heetch Category: Experiential / Immersive / Events
Missed Birthdays
Agency: adam&eveDDB / London + CALM + ITV
Client: CALM x ITV Category: Experiential / Immersive / Events
Award:
2025 Brand-Side / In-House Merit Award
Agency:
Mattel / Mattel Creations + Mattel Creations x Daniel Arsham
Client:
Mattel Creations
Title:
Hot Wheels x Daniel Arsham: The Legends Archive
Category:
Experiential / Immersive / Events
Annual ID:
OS25_BS032M
Award:
2025 Health & Wellness Merit Award
Agency:
Energy BBDO / Chicago + Webcore Games + Flutu Music + Druid Creative Gaming
Client:
Change The Ref
Title:
The Final Exam
Category:
Experiential / Immersive / Events
Annual ID:
OS25_HW038M
Award:
2025 Health & Wellness Merit Award
Agency:
BETC / Paris + Fondation Falret / Paris + Audio Network France / Paris + Sovage / Paris
Client:
Heetch
Title:
First Coversation
Category:
Experiential / Immersive / Events
Annual ID:
OS25_HW039M